Engineering Precision Meets Human Potential
Purple Wins transforms how companies measure people performance. Founder Mina Johl uses engineering precision to reveal where organizations lose margin through hidden human inefficiencies, unlocking measurable gains and strategic clarity.
How Purple Wins Is Rewriting the Economics of People Performance
For nearly two decades, Mina Johl has worked at the intersection of engineering, operations, HR, and business in some of the most asset-intensive, low-margin industries on the planet. She saw a pattern everywhere she went. Whether it was oil and gas, construction, nuclear power, or global manufacturing, companies were bleeding margin in ways they could not quantify. The loss was not coming from equipment, supply chains, or capital. It was coming from people. And no one could measure it.
That realization sparked the creation of Purple Wins and its flagship platform, Navetra, an organizational intelligence engine that turns people-related inefficiencies into quantifiable insights leaders can act on.
As Mina puts it, "I want to be known as the woman who put engineering precision behind human capital."
Where Companies Bleed and No One Sees It
Across sectors, Mina saw the same issue repeating. Companies prided themselves on knowing their customers, but they lacked a meaningful understanding of their employees. They treated culture and collaboration as intangible, unmeasurable forces. Decisions were made on instinct rather than evidence, and the cost of misalignment accumulated silently in the background.
"Mid-market industrial companies do not know they are lagging a significant portion of their margins in people and talent inefficiencies," Mina explains. "They have always been tagged as intangible or soft culture when in reality they have a very real impact on the bottom line."
From hiring delays to cross-functional silos to training gaps, Mina observed that inefficiencies in human systems could derail even the most well-designed operations. Asset-heavy sectors already operate on thin margins. One misalignment in accountability, communication, or leadership cohesion can shift millions of dollars.
"When you invest the right way in people, you often get the right output from people," she says. "You just have to know how to measure it."
Leaders could measure everything except the one metric that mattered most: the performance of the humans driving the operation.
Turning Human Complexity Into Quantifiable Intelligence
Navetra is Mina’s answer to a global blind spot. It is the first platform built to reveal the real financial impact of people inefficiencies using actuarial analysis, research from global institutions, AI-driven insight, and Mina’s eighteen years of cross-functional experience.
"I’ve looked at the same problem from five different functions and across four different industries," she says. "Most people stay on one track their whole career. My pivots gave me a lens that is very hard to come by."
Her platform measures ten categories of people-bleed and shows exactly where money is being trapped or lost. It compares companies with industry-leading benchmarks and offers strategic action plans for three-, six-, and twelve-month horizons. A trained AI agent guides leaders in real time, answering questions, modeling scenarios, and recommending interventions grounded in data.
Across the first fifteen case studies, Purple Wins uncovered an average of 18 to 22 percent of margin trapped inside organizations. For a two-hundred-million-dollar company operating at ten percent margin, Navetra can reveal an additional three to four million dollars in value.
In a world where every percentage point matters, this is transformational.
A Future Where HR Leads the Strategy, Not the Paperwork
Mina’s vision extends far beyond dashboards and data models. She is building a future where people-performance is no longer treated as a soft metric. With organizations embracing predictive analytics and AI-guided decision making, she sees HR stepping into a new era of strategic relevance.
"I see HR finally having a defendable strategic seat at the executive table," Mina says. "Not because of sentiment surveys but because they can show the financial impact of their decisions."
She also sees organizations adopting AI with intention rather than panic. With clarity around what people inefficiency costs and where improvements matter most, leaders can decide how technology should serve their workforce rather than replace it blindly.
Most of all, she sees a future shaped by shared knowledge and collective advancement. "If we lean on one another to share knowledge and resources, we will get a lot further than reinventing the wheel," she says.
Purple Wins is not simply a platform. It is Mina’s effort to change the way the world values people, measures performance, and builds companies that thrive because humans are aligned, empowered, and understood.
About Flashpoint POV Spotlights
Flashpoint POV Spotlights are in-depth founder features produced by Flashpoint Global—a thought leadership management studio that helps innovators articulate the world they’re creating.
Each story begins with a Future Narrative Session and develops into a Minimum Viable POV (MVPov): the founder’s clearest statement of purpose and perspective.
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