The Platform Giving Amateur Athletes a Permanent Digital Identity
Amateur sports organizations still run on disconnected apps, paper brackets, and no persistent athlete records. Andrii Luzin and Katerina Ianovskaia built Fitofan, a single platform now managing competitions, federations, and athlete profiles across 62 sports in 160 countries.
Katerina Ianovskaia's mother holds a Guinness World Record. She is one of the oldest Canadians to summit K2, has climbed Everest, and has more than eight 8,000-metre peaks to her name. In a few weeks, she leaves for another one. Katerina grew up watching this, first in Belarus and then in Canada after immigrating at thirteen, and she absorbed something from it that is harder to name than discipline or ambition. It is more like the refusal to accept that the mountain is too big.
That refusal is what Fitofan requires. The amateur sports platform Katerina co-founded with Andrii Luzin is trying to bring every sport in the world onto a single digital infrastructure and give every athlete who has ever competed in any of them a permanent, portable identity.
The Problem Nobody Wanted to Solve
Andrii Luzin is an eight-time Ukrainian national taekwondo champion and a former national coach. He was good enough to go to the Olympics. He did not go because his family could not afford the trip. There was no system to find him, no platform to surface his results to the people who might have helped. He built Fitofan because that gap should not exist.
The problem he identified is everywhere. Sports organizations run across six to ten disconnected systems. Competitions are managed on paper. Results disappear. An athlete competes for a decade and has nothing portable to show for it.
"So many tools exist, and nothing is really solving any problem," Katerina says. "It's just creating problems."
One Platform, Every Sport
Most people building sports software think inside a single discipline. Someone coming from swimming thinks about swimming. Katerina and Andrii think about the whole person: swimming at eight, boxing at fourteen, yoga in their thirties, and chess on weekends. One sporting life, scattered across fifteen apps with no connection between them.
Fitofan handles federation management, club operations, competition running with integrated judging, athlete profiles, global rankings, and payments, across any sport in any country. When a new sport joins, people from within that community configure the specifics. The judging rules differ. The underlying architecture does not. Chess is on the platform. Kazakhstan's national sport is on the platform.
"That transition, that movement of a person throughout their life from sport to sport to sport," Katerina says. "That should be connected in one space."
The Profile Is the Point
The clearest proof came from a chance encounter in Lisbon. Katerina was at a startup conference when she met a founder selling digital business cards. He told her he knew Fitofan before she mentioned sports. His clients from Ukraine, he said, had started asking for their Fitofan profile on the card alongside LinkedIn and Instagram. She scanned his demo. There it was.
For athletes in Ukraine, the Fitofan profile had become a credential. Scan it, and you see the medals, the competition history, and the years of work. "They want to be recognized," Katerina says. "When they move from country to country, when they move from sport to sport, they want to be recognized that they've done this and they want to be seen."
That is the original purpose surfacing. Talent should be visible. Not just for the athlete trying to fund a trip to an international competition, but for the coach whose students keep winning, the club running the same regional tournament for twenty years, the parent driving to practices across four different sports. All of it matters. None of it has ever had a home.
Fitofan launched 2.5 years ago and now has 310,000 registered athletes, 860,000 active users, and operations across 62 sports in 160 countries, growing at over 330% year-on-year. It started in Ukraine, where the product ran for a full year before expanding anywhere else, and where the response confirmed the vision was real. Brazil is accelerating. Karate is taking off. When one sport joins and finds what it was looking for, the next one follows.
A $2 million seed round is being raised now. Fitofan 2.0 is weeks from launch, with AI-generated club pages that build themselves from a URL. An AI judging system is in development. The goal is to be the single platform for all of amateur sport, everywhere.
Her mother would understand. The mountain is still the mountain. You go anyway.
About Flashpoint POV Spotlights
Flashpoint Global produces each Founder POV Spotlight using its proprietary category leadership framework. Every Spotlight begins with a Future Narrative session, where a founder’s POV is clarified and operationalized as the lens through which new categories are built. The result is content that moves founders beyond product messaging and into the role of category leader, helping the market understand the problem, the stakes, and the future being created.
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